Eau de Toilette
100ml For HER
Madame Rochas first appeared in 1960 and reappeared in 1989 in its second edition. The nose behind this perfume is
Main activity: Fashion
Brand website: link
Parent company: Rochas Okorocha
Rochas began as a French fashion house founded by Marcel Rochas in 1925. From 1925 until 1953, when the haute couture division closed its doors, Marcel Rochas dressed women in forward-thinking fashions that also celebrated traditional feminine silhouettes. Anticipating the needs of modern women in the early-to-mid 20th century, Rochas was the first to design 2/3-length coats and skirts with pockets. He also created the "mermaid" dress, which continues to inspire women's dress designs today.
The company expanded its offerings to include fragrances, starting with a trio of perfumes, Avenue Matignon, Air Jeune and Audace, in 1934. The perfumes were taken off the market during World War II, but the company's most famous fragrance, the classic Femme, was launched in 1943 and remains a perennial best-seller. Rochas was an early adapter of the cross-sale and marketed lipstick and stockings as companion pieces to Femme. The company's first men's fragrance, Moustache, was launched in 1949. The Rochas fragrance and cosmetics division was an enormous success, and Marcel Rochas closed the haute couture division in 1953, before passing away in 1955. With fragrances now the main focus, Rochas' young wife Helene, who was just 30 years old at the time of his death, took the helm and turned the house of Rochas into a multi-million-dollar company before selling it in 1971.The company changed hands several times during the late 20th century. Helene Rochas even returned as a consultant from 1984 to 1989. Proctor and Gamble acquired the company in 2003, and re-launched the fashion division, under the direction of Olivier Theyskens from 2003 to 2006. A two-year hiatus followed, with the fashion company launching yet again in 2008 under its current creative director, Marco Zanini. Fragrances remain the most important product of the Rochas brand, and Rochas has employed its own in-house perfumer, Jean-Michel Duriez, since 2008.
Has 65 p perfumes in our fragrance base. Rochas is an old perfume house. The earliest edition was created in 1936 and the newest is from 2019. Rochas fragrances were made in collaboration with perfumers Jacques Cavallier, Marcel Rochas, Nicolas Mamounas, Edmond Roudnitska, Michel Almairac, Amandine Clerc-Marie, Roger Pellegrino, Jean-Michel Duriez, Anne Flipo, Maurice Roucel, Christopher Sheldrake, Alberto Morillas, Quest International, Olivier Cresp, Guy Robert, Nathalie Gracia-Cetto, Sonia Constant, Shyamala Maisondieu, Nadege le Garlantezec, Thérèse Roudnitska and Theresa Roudnitska.
This is what a parfum smells like. If you grew up in the ‘60s and ‘70’s and your mother’s generation of women were elegantly dressed ladies who went to cocktail parties, wore red lipstick, played bridge and chain smoked Sobranies, this is what they smelt like. Sensuous and powdery, mysterious and impossibly feminine, and altogether accessible... I can’t imagine anyone not liking this beauty. If you like Paloma, Caleche, or the original Miss Dior, you will like this. It doesn’t have the spicy notes found in the other Rochas vintage, Femme.
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|Dilution Classes||Eau de Toilette|
|Fragrance family||Floral Aldehyde|
|The Nose||Guy Robert|